What is Apple's Product Strategy -- Strategic Rigidity or Enlightened Expansion?
Rumors are flying that Apple has a cheap iPhone in the works. Coming on the heels of the iPad Mini, a growing chorus of groans is hitting the Twitterverse and blogosphere (to use two horrific terms) bemoaning that Apple is turning its back on Steve Jobs’ obsessive commitment to über product superiority; i.e. the best or nothing!
But consider this:
values. I’ve seen little evidence that Apple is moving in either of these undesirable directions. But like all great companies, the brand is only as good as its newest products. Roll on.
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After 40 years in management consulting and venture capital, I joined the faculty of Columbia Business School, teaching courses in business strategy and corporate entrepreneurship
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What Is Apple's Product Strategy--Strategic Rigidity or Enlightened Expansion
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