A provocative and practical guide for executives seeking the holy grail of business: long-term profitable growth. With wit and wisdom, and dozens of insightful case studies, this book explains why so few companies sustain market leadership, and what your company can do to stay ahead of the pack.
"In the business world, conventional wisdom holds that market leaders eventually succumb to the law of large numbers, the law of competition, and the law of competitive advantage. But in the most compelling business book on strategy this year, If You’re in a Dogfight, Become a Cat: Strategies for Long-Term Growth, Leonard Sherman assembles a convincing brief that the slowdowns companies face as they become successful and attract imitators are not inevitable"
“With an incisive writing style rarely seen in studies of business strategy, Len Sherman neatly reevaluates some corporate reputations that have failed the test of time and elevates more lasting examples from his own research. The result is that all-too-rare combination for books on management: advice that is as valuable as it is readable. "
“This book provides countless concrete examples of how businesses can create real value and continuously renew competitive advantage. It’s a must-read, as relevant to senior executives as to MBA students aspiring to become next generation business leaders.”
“A wonderfully comprehensive view of competition and competitive strategy and Illustrating it well with contemporary examples and citing of the scholarly literature and linking that to action-oriented techniques.”